Launch Party

In the heart of Belo Horizonte, with roots reaching back to Oliveira, AsCury was born—a brand that blossoms like the golden-seasoned ipê tree. The launch, held on June 10, 2025 at Casa HQ and Gal Galeria, was a gathering of art, embroidery, and pâtisserie, where every stitched detail became pure poetry. With the captivating presence of Sá Marina, who brought to life a chocolate ipê, the event invited everyone into a universe where hands create stories.The first drop of the Origins collection, inspired by the Cury family’s origins and the strength of the tree, placed the ipê at center stage, mirroring the stunning blooms that fill Belo Horizonte’s streets—a delicate dance between tradition and modernity.This is how we announce that AsCury is more than handbags: it is the art of storytelling, one stitch at a time. Browse the photo gallery and immerse yourself in this world of creativity and beauty.